AXA Insurance

Customer 

AXA Insurance are growing their UX department and I joined them for two projects (from Spring till end of 2018). 

Approach

We started with a customer journey map and market research, from which our team (of four) co-created a user friendly design. We integrated the necessary content,  product information, legal information and market conform updates into lo-fi sketches. These lo-fi sketches were made in team to make sure all expertises we taken into account. Next the clickable prototypes were created in Sketch/Invision and on these designs feedback was asked from stakeholders and users. 

Usertests
We did 2 sets of usertests (NL and FR) in Belgium. After each test, we did the analyses and reported back to the stakeholders. We discussed and integrated the changes into our prototype, and were able to deliver the results in due time. 

Selected Works

INGUX Design

AXA InsuranceUX design: co-creation, prototyping, usertesting

Moneyou LoansUX Design

beeldmerk_Smitten-wit

Smitten VOF by Louise-Lotte Brekelmans  
Heidestraat 3, B-9270 Laarne Belgium // BTW BE06 32 450 589
E hello@iamsmitten.be // M +32 474 490016 // H +32 9 33 00 139