We started with a customer journey map and market research, from which our team (of four) co-created a user friendly design. We integrated the necessary content, product information, legal information and market conform updates into lo-fi sketches. These lo-fi sketches were made in team to make sure all expertises we taken into account. Next the clickable prototypes were created in Sketch/Invision and on these designs feedback was asked from stakeholders and users.
We did 2 sets of usertests (NL and FR) in Belgium. After each test, we did the analyses and reported back to the stakeholders. We discussed and integrated the changes into our prototype, and were able to deliver the results in due time.
Smitten VOF by Louise-Lotte Brekelmans
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