Luminus – Louise-Lotte Brekelmans

Luminus website

Migrate the open website to a new CMS
Restructure navigation and entree points to customer zones
Migrate the customer onboarding (OCO)
Optimize prize calculation flow (PCF)
BTB Client zone

Context
Main focus was the migration of the Luminus website to a headless CMS, redesigning the segments one by one. My focus was on the B2B pages within that wider migration. We held weekly progress meetings with the design and stakeholder teams to follow up. And next to this, we worked on the calculation tool for energy customers who are onboarding/moving/adding or ending contracts with Energy providers. As well as the onboarding of the client into the Luminus backend. And the start of the Client zone for B2B.

Challenge
Luminus, as an energy provider, has a need to make a behavioral change in the mindset of the customer, to promote energy use when there is a lot of energy available (on sunny and windy days). The B2B customer is no different, and wants to be informed of the new solutions for green energy and the possibilities Luminus offers. The job wasn't a visual redesign but a rebuild of content —within a firm constraint: use the existing design system and its components, not building new ones.

Approach
We did the discovery phase by means of benchmarking and a content audit, data analysation followed by workshops with the stakeholders of each section to understand the core business and the needs of their users. Those insights drove the work: we restructured the navigation and pages, and rebuilt them together with the copywriters, updating content as we went. Throughout, we kept feedback loops running with the product owners and marketing stakeholders to keep the work aligned with business priorities. And we did some user tests.

Outcome
The navigation and final pages of the whole site shipped end of 2025. The restructured pages and clear customer journey made it much easier to navigate the website and understand the offering. Also the entreepoints for the login of both the customer zones for Business & Retail were much more satisfying.