Iamsmitten is Louise-Lotte 

Smitten is an American word for feeling happy,
having butterflies in your stomach. I think I can make my best work
when I am feeling a little bit in love with a clients brand. 

Louise-Lotte is currently living in Heusden Belgium (near Ghent) and was previously living in Breda, Baltimore, Brussels, Rotterdam, Amsterdam and Ghent. 

With a solid background of almost 18 yrs in webdesign and some coding in the early days (1998), I moved more and more in the direction of UX and Service Design. For almost 8 yrs now I have been enjoying crafting concepts, to solve the issues customers have & improve their user experience. On top of that, in the last few years, I have been doing qualitive user research, to understand the needs of users & stakeholders and with their insights, reframe the brief and create a UX strategy. I design solutions for the users and at the same time increase revenue for businesses. By keeping good relationships with my clients staying in close contact, emphathizing with their users, delivering solid work, I ultimately hope to upsell work. 

Currently I am working as a UX Strategy designer at WundermanThompson (VML) in Antwerp, working for international clients such as Toyota Motor Europe, Eastman SaflexVanceva, NN, and Belgian clients such as Bpost and Telenet. 

I enjoy working for different clients as long as they are open for innovation and transformation. I enjoy the process more than the result.

I have worked in small and large companies, in CX teams in house as well as in agencies.
I have experiences as stand alone UX designer and working product team.

I describe myself as a busy bee. I have a continuous learning attitude. Like the quote
“Tell me and I forget, teach me and I may remember, involve me and I learn.”—Benjamin Franklin

I like to
• connect & interact with people 
• enjoy having a social impact and ultimately do good for people
• inherently curious about people, their behavior and motivations and always want to understand why people do things
• I like languages, words and their meanings, different cultures, accents, dialects & slang
• I am motivated by recognition in any form
• by people 

I enjoy
• Discovery workshops 
• Validate business insights with end users
• UX audits, competitor scans (benchmarking), do trends research
• research via stakeholder & user interviews
• creation of personas
• workshops to fill in value proposition canvas, with stakeholders
• prioritization of use cases and jobs to be done with the client
• information architecture and sitemap
• design low & high fidelity wireframes 
• do user tests
• implement user feedback 
• write content briefs
• give UI briefings
• make strategic papers

I am 
• a teamplayer but can work independently 
• I have an open-mind and a growth mind-set
• friendly, determined and a creative soul
• I enjoy a variety of tasks
• I like to connect with people
• considerate of peoples needs
• an open personality

I like/love to
• travel, discover cities and take pictures 
• listen to music, going to concerts
• dance the night away
• read books or listen to audio books 
• visit cities but live in the suburbs
• decorating my house
• sewing clothes for myself 
• grow my own vegetables and eat them
• cook & have dinner parties 
• play tennis and do yoga

(I Worked for brands such as Essent, Lays Flippo's, The Greenery, Min. EZ, Min BuZa, T-Mobile, Heineken World, Pickwick, Sanex, Kiwi shoecare, AmbiPur, Heineken Music, Bacardi, Twix, Stimorol, KPN in Amsterdam) (Brands : Bazooka Bubble Gum, Rizla cigarette papers, I30 Hyundai cars, and Pampers diapers, and more (Duval Guillaume). City of Mechelen, Heineken Music, Rabobank, National Lottery (Boondoggle). Hyundai Heavy Equipment, Verhelst Construction materials, and in combination with AG Consult the first travel websites for Jetair and Sunjets (TUI) at Wijs (Netlash/B-Seen, later Wijs. Currently known as Duke&Grace/ Spingbok).  (Freelance for: Agfa Graphics (international website) workhops, prioritize & map content, wireframes, visual UI components for AEM, HUBO e commerce website UX check-out flow/shopping cart, product tiles (ism Cronos), Belfius Intranet UX/UI phase of the news tiles / layout templates (ism Amplexor)
BiketoWork Illustrations, posters, social media banners for campaigns, "The BiketoWork Summer Challenge" and "The Winter Trophy"), Isopearls, (renovation & construction business) redesign of all their offline communication for trade fairs, ING Belgium Retail final stages of the component library & styleguide in Confluence, BNP Paribas Fortis UX concept wireframes, wireframes for testing and implementation of the results of the tests, Moneyou (banking) a user centered component library based on new guidelines. (NL,BE,DE and A websites), AXA Insurance E-pensions. designed concept salesflow in co-creation / design thinking manner. User tests, and iterations for MVP, for online sales of pension plans. MyAXA Pro Tool observational user research interviews in Vlaanderen BXL and Wallonia. Stakeholder interviews, presented findings. Insights to design. Conceptual recommendation wireframes and discussed feasibility w/ Agile teams and Marketing. 
Beaphar E-commerce, branding and campaign sites as well as large content websites at for Etex, building & construction and banking & broker industries. As a single UX/UI designer at online auction house Vavato. Worked on the optimalization & digitalisation of the salesflow of an internal logistics team. We did research, concept design and build the "goods handover". Clients at WundermanThompson/VML : VAB (driving lessons & insurance), Toyota Motor Europe, Eastman (Saflex & Vanceva), Bpost, International Red Cross, NN, Lunchgarden, Telenet, etc)

Location 
Mussenstraat 48,
9070 Heusden (B)

Email
hello@iamsmitten.be

Mobile
+32 (0)474 490016  

BTW
BE0891.199.376