I Am Smitten is Louise-Lotte
Smitten is an American word for feeling happy,
having butterflies in your stomach. I think I can make my best work
when I am feeling a little bit in love with a clients brand.
Louise-Lotte is currently living in Heusden Belgium (near Ghent) and was previously living in Breda, Baltimore, Brussels, Rotterdam, Amsterdam and Ghent.
• 20+ years in web & UI design (including hands-on coding, in the early days)
• 6+ years crafting concepts and UX designs
• via qualitative user research solving real customer problems
• moving toward service design, creating an end-2-end solution
I worked most recently at
• ING in the Design & Research, Center of Expertise (CoE) in Bxl (2026) working on a short term (6m) contract for the Global Investments team, as a freelance UX Consultant.
• Luminus in Bxl (2024-2025) working on the B2B website and client zone. As well as the customer onboarding calculator tool , as a freelance UX Consultant.
• VML (formerly Wunderman Thompson) (2021-2024) in Antwerp/Brussels, working with international clients such as Toyota Motor Europe, Eastman (Saflex/Vanceva) and NN, alongside Belgian clients including VAB, bPost and Telenet. UX designer in the Strategy department (CX team) as employee
• June20 (formerly Gutzandglory) in Ghent, working for Europabank, Etex building materials, Beaphar, XL Boom, Hoogstraten aardbeien, JBL headphones, as UX/UI designer as employee
I like
• to connect & interact with people
• having a social impact
• to do good for people
• languages, cultures, accents, dialects
I am
• a teamplayer but can work independently
• I have an open-mind and a growth mind-set
• friendly, determined and a creative soul
• considerate and empathic of peoples needs
I enjoy
• Discovery workshops
• UX audits, benchmarking, do research
• research via stakeholder & user interviews
• design low & high fidelity wireframes
• do user tests & implement feedback
In my free time
• play tennis, do yoga and dance
• listen to music, going to concerts
• read books or listen to audio books
• sew clothes, grow vegetables
• travel, discover cities and take pictures
(I Worked for brands such as Essent, Lays Flippo's, The Greenery, Min. EZ, Min BuZa, T-Mobile, Heineken World, Pickwick, Sanex, Kiwi shoecare, AmbiPur, Heineken Music, Bacardi, Twix, Stimorol, KPN in Amsterdam) (Brands : Bazooka Bubble Gum, Rizla cigarette papers, I30 Hyundai cars, and Pampers diapers, and more (Duval Guillaume). City of Mechelen, Heineken Music, Rabobank, National Lottery (Boondoggle). Hyundai Heavy Equipment, Verhelst Construction materials, and in combination with AG Consult the first travel websites for Jetair and Sunjets (TUI) at Wijs (Netlash/B-Seen, later Wijs. Currently known as Duke&Grace/ Spingbok). (Freelance for: Agfa Graphics (international website) workhops, prioritize & map content, wireframes, visual UI components for AEM, HUBO e commerce website UX check-out flow/shopping cart, product tiles (ism Cronos), Belfius Intranet UX/UI phase of the news tiles / layout templates (ism Amplexor)
BiketoWork Illustrations, posters, social media banners for campaigns, "The BiketoWork Summer Challenge" and "The Winter Trophy"), Isopearls, (renovation & construction business) redesign of all their offline communication for trade fairs, ING Belgium Retail final stages of the component library & styleguide in Confluence, BNP Paribas Fortis UX concept wireframes, wireframes for testing and implementation of the results of the tests, Moneyou (banking) a user centered component library based on new guidelines. (NL,BE,DE and A websites), AXA Insurance E-pensions. designed concept salesflow in co-creation / design thinking manner. User tests, and iterations for MVP, for online sales of pension plans. MyAXA Pro Tool observational user research interviews in Vlaanderen BXL and Wallonia. Stakeholder interviews, presented findings. Insights to design. Conceptual recommendation wireframes and discussed feasibility w/ Agile teams and Marketing.
Beaphar E-commerce, branding and campaign sites as well as large content websites at for Etex, building & construction and banking & broker industries. As a single UX/UI designer at online auction house Vavato. Worked on the optimalization & digitalisation of the salesflow of an internal logistics team. We did research, concept design and build the "goods handover". Clients at WundermanThompson/VML : VAB (driving lessons & insurance), Toyota Motor Europe, Eastman (Saflex & Vanceva), Bpost, International Red Cross, NN, Lunchgarden, Telenet, etc)
Location
Mussenstraat 48,
9070 Heusden (B)
Email
hello@iamsmitten.be
Mobile
+32 (0)474 490016
BTW
BE101.384.9443