I am

Louise-Lotte is a Dutch designer living in Heusden (near Ghent) .
• Born and raised in Breda, The Netherlands.
• Went to Baltimore, MD (Eastcoast,USA) to help raise 2 kids for a year. 
  (18yrs old, left Breda, to be a nanny with a Dutch family)
• 1991 Started her studies Fashion design in Amsterdam
• 1992 Returned to the USA to study graphic design.
• 1996 Graduated from the University of Maryland Baltimore County (UMBC) with a with a 4yr BA in Visual and Performing Arts
(emphasis Graphic Design)


Louise in front of wall explaining


I returned from the USA with her degree in Graphic Design and moved to Brussels for my first job. Two years later I moved to Rotterdam for my next challenge, to start my career as webdesigner.

• 1997, started my first job 2 months later at BIC Graphic Europe in Brussels Belgium.  But it there was not enough satisfaction in this job for a creative soul.  

• In 1998 I started my first job in webdesign at Thieme Multimedia in Delft (NL). I taught myself to design & code my first websites in HTML, CSS, Javascript and some simple Flash, which was new and the bomb at the time. We worked mostly for the clients of the group of Printers. (Thieme Group drukkerijen)

Next I moved to Amsterdam and worked as a full-time webdesigner for different companies from 2000-2005

I was able to design & build websites (50% design & 50% code) myself, but liked creating an online presence more than coding. Therefor I continued in the direction of, brand-webdesigner at a time when brands created their first online presence ever. 

• On-brand corporate, content heavy websites but also game websites
• Template based websites with strict corporate guidelines for governments 
• Pixel perfect pages/sections for large international websites
• Large Content websites for Sara Lee translated in 20 languages in Microsoft CMS
• Socially engaging websites for fast moving consumer goods 

(Worked for brands such as Essent, Lays Flippo's, The Greenery, Min. EZ, Min BuZa, T-Mobile, Heineken World, Pickwick, Sanex, Kiwi shoecare, AmbiPur, Heineken Music, Bacardi, Twix, Stimorol, KPN, ...)



From 2006-2014 back in Belgium, I worked in Advertising agencies together in team with through-the-line concept thinkers, in digital design departments. 
I often worked for their different international clients & locations. I was able to work together in and with, on one side strategists and brand & advertising concept thinkers and on the other hand a digital team of designers and developers. Together we were able to conceptualize and create digitally innovative solutions for creative concepts. 

Duval Guillaume (Belgium) with branches in Antwerp, Brussels and New York.
(We worked for all 3 locations). We created cross-media or online campaigns 

Boondoggle (Belgium) with locations in Leuven, Amsterdam and Dublin.
Brand manual and corporate website for the city of Mechelen. 
Online activation platforms and many memoriable campaigns.
We even won a Design award w/ FaceOff for FOMU Antwerp.

Wijs (Gent). Online branding and e-commerce websites for small enterprises and large corporate websites. At that time a more technical agency, concerned with the rise of response websites for multiple screens. Won a Site of the day (AWWWards)

(Brands : Bazooka Bubble Gum, Rizla cigarette papers, I30 Hyundai cars, and Pampers diapers, and more (Duval Guillaume). City of Mechelen, Heineken Music, Rabobank, National Lottery (Boondoggle). Hyundai Heavy Equipment, Verhelst Construction materials, and in combination with AG Consult the first travel websites for Jetair and Sunjets (TUI) at Wijs (Netlash/B-Seen, later Wijs. Currently known as Duke&Grace/ Spingbok).


From 2015-2022 I had my own company Smitten and worked for several clients, first as a freelancer and later mostly in-house as UX Consultant for several banks and insurance companies and agencies.
• Agfa Graphics (international website) workhops, prioritize & map content, wireframes, visual UI components for Adobe Experience Manager (AEM)
HUBO e commerce website UX check-out flow/shopping cart, product tiles
Belfius Intranet UX/UI phase of the news tiles / layout templates 
BiketoWork Illustrations, posters, social media banners for campaigns, "The BiketoWork Summer Challenge" and "The Winter Trophy") 
• Isopearls, redesign of all their offline communication for trade fairs) 
a client in the renovation & construction business 
ING Belgium Retail final stages of the component library & styleguide in Confluence
BNP Paribas Fortis UX concept wireframes, wireframes for testing and implementation of the results of the tests 
Moneyou (NL,BE,DE and A websites) a user centered component library based on the new logo guidelines. 
AXA Insurance E-pensions. designed concept salesflow in co-creation / design thinking manner. I did user tests and implementation of changes and delivered the MVP, for online sales of pension plans. 
MyAXA Pro Tool planned, organised, did observational user research interviews in Vlaanderen BXL and Wallonia. Did stakeholder interviews, presented my findings. Took insights to design. Conceptual recommendation wireframes and discussed feasibility w/ Agile teams and Marketing. 
GutzandGlory I worked on e-commerce, branding and campaign sites as well as large content websites at for pet pharmacy, building & construction and banking & broker industries. Always as part of a larger communication plan. As a single UX/UI designer in a team of design-branding and advertising specialists 
Online auction house Vavato. Worked on the optimalization & digitalisation of the salesflow of an internal logistics team. We did research, concept design and build the "goods handover". With the result sellers were able to see how many people bought, how many items paid/unpaid and where they were from, and to easily pick up the goods. 


From 2021 till now I work in the CX and Strategy team of Wunderman Thompson (now VML) as UX digital product designer or UX Strategy designer for large international clients as well as local clients in Telecom and Insurance & Roadside assistance business.  

I work in team or alone on assignments with feedback loops to internal CX, IT teams or external clients. Present findings and solutions to external stakeholders and explain, how I came to certain conclusions, and bring the reasoning back in relation to the user tests. And finally explain why I created these solutions to the challenges. 

• Discovery workshops 
• Validate business insights with end users
• UX audits, competitor scans (benchmarking), do trends research
• research via stakeholder and user interviews
• creation of personas
• workshops to fill in value proposition canvas, with stakeholders
• prioritization of use cases and jobs to be done with the client
• information architecture and sitemap
• design low & high fidelty wireframes 
• do user tests
• implement user feedback 
• write content briefs
• give UI briefings
• make strategic papers

 Clients: VAB (driving lessons & insurance), Toyota Motor Europe, Eastman (Saflex & Vanceva), Bpost, International Red Cross, NN, Lunchgarden, Telenet, etc)

Smitten VOF :
UX/UI design 
Louise-Lotte Brekelmans

Send me snail mail :
Mussenstraat 48,
9070 Heusden Belgium.

Give me a call :
T +32 (0)474 490016   
H +32 (0)9 279 2610

Drop me a line :
E hello@iamsmitten.be