Eastman – SaflexVanceva website – Louise-Lotte Brekelmans

Eastman -
SaflexVanceva website

Eastman is a large worldwide cooperation, sub-brands Saflex and Vanceva both sell PVB interlayers for glass in architecture and automotive applications worldwide.

Challenge
We want to build a new platform for Saflex and Vanceva in Adobe Experience Manager (AEM) We want you to research whether these brands need to co-exist or be integrated. Benchmark the competition, create new customer journeys and use our mother companies component library and design new components where needed.

Role
My role was to work with a business strategist and UX director from Amsterdam at the start of the project on the deliverables. But do user research, create a framework with them, involve stakeholders in the USA and Europe. And use the user insights for a UX strategy forward. Create in tandem with the UX director the sitemap and information architecture and finalize 7 templates. Build on top of existing components, but create new templates and necessary components. We were an autonomous team with three, with feedback loops to the CX director in Belgium at the start of the project. I presented and defended my work myself, as both teammembers left the project. And continued to work with this client for other projects such as the Color Selector Tool as well up to today.

Location
Offices of WundermanThompson and in teams (VML)

Timing
2022-2023 and currently (June 2024)

Soon to come online
(July 2024)