Redesign our website (Etex Group) – Louise-Lotte Brekelmans

Etex Group website redesign

Etex is a global innovator in lightweight construction solutions that help create sustainable, beautiful, smart and safe living spaces. They came to us to renew their branding, corporate guidelines, print materials, annual report and global website. All was designed at Gutzandglory (now June20).

Role
I was a single UX/UI designer in a team of designers & creatives, at the time in a small-medium sized all round design and advertising agency in Ghent (Gutzandglory - now called June20).

Duration
Probably a year including the corporate guidelines, color scheme and typography my collegues were working on.

The challenge
• build an information architecture (sitemap) for the content
• structure the content on the pages (in duo)
• create a design system for the website
• draw the UX for the page templates and components (based on other component libraries)
• design the UI for the building blocks (technically adapted from other Etex sister websites)
• review library of images

Result
A happy client who continues to work together with the agency on all communication

Tools & methods:
• Photoshop, Illustrator, Indesign, Sketch, Invision
• work together with internal teams on content, design and creative direction
• work together in Microsoft Teams w/ marketing team in England
• work together in agile sprints with devs in Belgium at Delaware Consulting